Normalization
Category Normalization
In order for a product to appear correctly in respective category of your taxonomy, they must be effectively mapped. Categories provided by merchant through the affiliate network feed are unreliable as they are inconsistent and incomplete. You would require time, money, expertise & resources to develop programs that work effectively to map millions of products from the store to your category tree.
KrawlNet's product catalogue normalization service effectively analyses category, product name and description of every product and maps it to our descriptive mega categorization taxonomy. Our taxonomy is designed to have effective keywords that can easily map products to publisher's taxonomy.
- Automation system finds the right place holder for all the products. Our catalogue normalization team develops and update rules everyday so as to map your new products.
- Our manual optimization team daily runs negative queries on your data to identify product's insufficient information necessary for categorization. Floating products are manually moved to correct or deeper categories.
Category Normalization
Essentially, you should provide categories that can effectively categorize your products to publishers taxonomy. For instance, New Arrival > Jeans or Sale > Denim do not give information whether the product is jeans shirt, pant, jacket, short or any other.
However, if the same product category is changed to Women > Clothing > Pants > Jeans then this would better list the product in publisher's taxonomy thereby increasing the chances of listing the product in correct category. It is important that the product should be listed in correct category else the product may not be shown up on on search thereby affecting your affiliate campaign.
KrawlNet's product catalogue normalization service effectively analyses category, product name and description of every product and maps it to our descriptive mega categorization taxonomy. Our taxonomy is designed to have effective keywords that can easily map products to publisher's taxonomy.
- Automation system find the right place holder for all the products. Our catalogue normalization team develops and update rules everyday so as to map your new products.
- Our manual optimization team daily runs negative queries on your data to identify product's insufficient information necessary for categorization. Floating products are manually moved to correct or deeper categories.
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